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I work with clients to create customer-centric brands and design the organisation and marketing strategies to deliver it. Most companies suffer from low growth, because of the following:
  • Limited resources
  • Disruptive competitors
  • Educated and savvy consumers
  • Declining margins
  • An explosion and proliferation of customer data and digital technology
  • Industry convergence
  • Brand stature decline and parity
 
All companies start with similar resources, but value only gets created with exceptional insight, skills and creativity. I have delivered on this for many companies that became brands leaders.
Possibly more often than most brand experts I adhere to the following keys:
HUMAN INSIGHTS
BALANCING ART + SCIENCE
EMBRACING TECHNOLOGY
IDEATING INNOVATION